June 5, 2020 Susie Rutz

Luxe Associates Travel

Private touring in Italy and real travel is not about the ‘tick the box’ visit to sites like going to the Vatican Museums; it’s about the money-can’t- buy experience like wine tasting after an in-depth explanation of art and architecture inside the Sistine Chapel!

It’s about providing memories, knowledge, and joy that last a lifetime. It’s about igniting a passion.

Private tours of Italy allow Luxe Associates to not only design the perfect tour for your group and family but also allows them to be flexible on the day – it is your tour after all.

Luxe specialise in child-friendly and family friendly tours; private tours for conference and professional groups, couples, individuals, first time and seasoned travellers to Italy alike.

We ensure that our guides are not only fluent in English, but they are passionate about their cities and about transmitting this passion – you will not only be informed, you will also be entertained.

At the end of the day, you are on holiday so also need to enjoy yourselves!

I can personally vouch for Amy having toured with her in Rome with my then 3 year old son! If in doubt, go for Gelato!

Below are a few pics from our time together and a lovely message from Amy in Rome this week


From Amy, founder, owner & guide extraordinaire!

The desire to become a guide offering private tours in Italy lingered in me for years, despite corporate success while living in Australia. Originally from Victoria, Australia, I visited Italy for the first time when I was 14 years old and fell in love with its history and people.

In 2001 I graduated with a Bachelor of Arts majoring in Roman history & Italian from the University of Melbourne and for over 10 years I worked in a variety of management roles in publishing and advertising for companies such as News Corporation and Pacific Magazines. I also completed a Master of Management from Macquarie Graduate School of Management in Sydney in 2011.

In 2013 I decided to take the plunge and move to Rome when I founded Luxe Associates Travel and became an official, licensed guide of Rome & the Vatican City.

I love sharing my passion for this beautiful country and indeed the city of Rome through both guiding and creating private tours of Italy for families from all walks of life.



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